The success or failure of market competition depends on the service capabilities of the terminal. To further expand the market share of Han Shifu brand products and promote the growth of terminal sales, the fourth "Han Shifu Marketing Elite Forging Program" was successfully held on November 17-18, 2022. Peng Wenlai, the general manager of Linyi Furniture Board Han Shifu, along with various business divisions and departments including Han Shifu Chain, Han Shifu Trade, Shandong Operation Center, Sikelai, Supply Chain and Brand Center, participated in this thematic training, laying a solid foundation for the next stage of Han Shifu's marketing work.
Mr. Peng Wenlai, General Manager
Activate potential to empower terminals
General Manager Peng Wenlai, based on the operational status and actual needs of Han Shifu's terminal stores, provided a thorough review of Han Shifu's product display, service processes, and store upgrade solutions for the attending marketing personnel, aiming to standardize terminal services through empowerment. Subsequently, General Manager Peng conducted a marketing practical exercise on the spot, helping marketing personnel fundamentally and comprehensively enhance their ability to diagnose customers and propose solutions.
The trainees spoke freely based on their experiences and insights gained from practical operations. Everyone threw themselves into the learning with positive and full enthusiasm. Through Mr. Peng's in-depth yet easy-to-understand, practical and down-to-earth wonderful explanations and classic case analyses, the trainees on the spot deeply mastered the customer diagnosis and solution implementation. The scene was full of valuable information and high-energy sparks were everywhere.
Efficient assistance and coordinated development
During this training, Mr. Peng also conducted a special training on the customer improvement project. He elaborated on the key points of modules such as retail display and theme guidance, as well as new media, and proposed "six projects" + "five daily themes". This multi-faceted demonstration of Master Han's powerful support policies also pointed out the direction for the marketing personnel's marketing work in the next stage This has filled the trainees with confidence in helping their clients grow.
So far, the fourth phase of the "Han Shifu Marketing Sharpshooter Forging Program" has come to an end, but Han Shifu's journey of empowering the terminal market continues. In the future, Han Shifu, one of the top ten furniture board brands, will continue to shoulder the mission of being a "National brand of Chinese boards", constantly empowering the dual development of brand power and service power at the terminal, establishing efficient communication between the terminal and consumers, and creating high-end and healthy home furnishings.
